Principles of brand development: Understand first, Build later

For any business doing business in any field, branding is a very essential job.

What is your brand name why?

Who are you?. Why are you doing what you’re doing? Current needs of the product. Branding Principles What Services are you creating? Customer. Do your future consumers have similar needs with your solution?

First things first. You need to know WHY before a consumer will be able to answer why they “need to buy”.

What’s your story?

Be honest with you and so will others!

Many of the most successful brands in the world are not built from a desire to sell to a larger entity quickly. Principles of branding. They are created for a specific reason: Their founders saw an answer to a problem. Ultimately their consumers connect with this need and desire.

Think of it this way: How can you expect to find your life partner if you don’t know who you are and what you want? We all know people who don’t take the time to get to know ourselves. And the serial dating ends and in the process has pulled out their true selves.

We have to know what we want for ourselves and be based on our values to express it. The same is true for businesses, brands and consumers alike. How can you hope to capture the brand loyalty. And generate revenue unless you have a clear, consistent product and image? You simply cannot. Be honest with you.

Consumers’ loyalty starts inside.

While I am a sponsor athlete, I have worked closely with a number of companies including Clifbar, Nike, North Face and Red Bull. In 1999, one of my Nike contacts. People who have worked with the company for a few years turn to R&D. He moves because he wants to try something new. “Oh yeah, they fully support us here. If we want to move around and learn something new, we can! “. Nike understands that their value starts from the inside.

“Train people good enough for them to leave, treat them well enough that they don’t wan.” Richard Branson is something you need to keep in mind in the Branding Principles.

Your brand is your mirror

Words and sounds are energetic, masculine or feminine, as well as shapes and colors. Your logo, design, color, shape will instantly identify who and subconsciously connect with your brand and products.

I was not surprised to hear a photography friend about a personal brand I dedicate. “Lululemon is having a hard time getting into the male market…” Their round, feminine logo is also their brand. This is very important in the Branding Principles.

Just like you choose to make decisions for your long-term physical and financial health through diet, exercise or investment decisions. Do the same for your company and brand. What do you dream your company will do for you and others?